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How Can I connect Hockey and Fly Fishing? Watch me!

March 18, 2009

-It was a night of milestones as Saint Patty’s day festivities kicked into high gear across the country. I find it only fitting that on the night that Up’North surpassed 2,000 readers, Marty Brodeur of the New Jersey Devils won game number 552, giving him the lone spot on top of the goaltender victories list. While this has nothing to do with fishing (you know a BS connection is coming) I feel like not mentioning this great achievement would simply be unacceptable given my die hard Devils fan status. In front a sellout crowd, Brodeur earned the 3-2 victory in front of many friends and family. He cut the net from the goalposts as a keepsake commemorating the long road traveled to reach superstar status as the Leagues greatest goaltender. Thursday night at 7 eastern the NHL network will air a one hour special highlighting Brodeurs career and celebrating his many accomplishments, be sure to check it out.

Here comes the connection!

  • Hockey Nets = Good, Gill Nets = Bad. Don’t forget to sign Capt. Gordon’s Gill Net petition if you haven’t already!

I feel like it’s this kind of excitement that ultimately draws fans to the sport. The NHL has had some attendance issues over they years, and this year is no exception. BUT, many fans saw Brodeur break the record at their very first Devils game, which goes a long way towards hooking many potential hockey fans. Like Hockey or any other sport Fly fishing has issues attracting attention and gaining “fans.” I feel like the lack of media has alot to do with Fly fishing getting such a bad reputation among non-fisherman. What little media attention we do get seems to paint the “sport” as one strictly for old retired folk and rich lawyers and doctors. Trout Unlimited: On The Rise provides some relieve from this age old image, but I feel like more needs to be done. More companies need to start marketing their products towards younger crowds and developing clothing and gear that are appealing to all ages, not just the Sunday best fishing type. This is where I feel sites like THISISFLY.COM play a huge role in attracting younger generations to the sport. Edgy articles and gear that appeals to all ages can be found in the pages of this eZINE, and I’m almost positive if they went paper they would out sell 90% of fishing publications almost overnight. The guys at Felt Soul Media and Fly Boys Fishing also play a huge role in generating excitement for fly fishing and introducing new people to the sport. Instead of the slow moving boring documentary style that is seen on Television daily, these guys provide hard fishing action and do their best to portray their excitement to viewers. While nothing can truly match how exciting catching any fish on a fly rod really is, these forms of media provide the best possible way of at least generating a buzz and raising some “What If” questions from people thinking of picking up a fly rod for the first time.

I feel like the uprising of many fly fishing blogs also play a large role in generating excitement for fly fishing. While most of the younger generations sit at computers more than any past generation, it becomes increasingly difficult to reach them through print media. Sites like Moldy Chum, Trout Underground, Buster wants to Fish, and Roughfisher are what got me thinking about creating Up’North, a move that has only further immersed me in Fly Fishing. I can’t imagine where I would be if these sites didn’t exist, but im pretty sure Up’North Maine Fly Castings would still be a distant dream. For me, these blogs are still today the most important part of my Fly Fishing life outside of Fishing itself. I can only imagine how many younger viewers navigate these sites daily and learn new things about the sport. If even my little blog based in Northern Maine is getting upwards of 200 views a day, just think of how many new readers that translates to across the many fishing blogs out there now. The amount is surely staggering.

Still, not enough is being done to generate excitement for Fly Fishing. While I feel like these are all steps in a possitive direction, it will undoubtedly take the work of a larger company to jumpstart the fly fishing industry. When generating attention for anything marketing is key, and fly fishing is no different. I’ll continue to do my part in hopes that one day our children will look back and see fly fishing as a sport that IS, not a sport that WAS.

Happy Castings

-Ben

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5 Comments leave one →
  1. March 18, 2009 2:12 pm

    As long as fly fishing continues to live and grow(somewhat), I won’t complain. You never want it to grow too much though. We don’t need hundreds of boners crowding our banks! Especially ding dong eating halo junkies!

  2. March 18, 2009 2:03 pm

    hahaha this is true. Blaming the parents is a good route to go. While I do agree that ding dong halo boy would never search for fly fishing, the fact that many of these sites are popping up on the web increases that chance that he might come across one when searching for something else.
    Halo Junkie turned fly caster?
    Let me dream man, let me dream

  3. March 18, 2009 1:49 pm

    I wrote up a huge response to this but decided to just delete it.
    You’re right, there are a lot of great sites that exist in the best possible place to maybe attract new blood. I doubt however, that a 14 year old kid who’s favorite thing in the world is to eat ding dongs and play halo will ever search for “fly fishing”.

    I’m gonna take the generic route and blame it on the parents, YEEEEEEEE HAAAAAAAAA.

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