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September 15, 2009

– Perfect Perfect Perfect Perfect Perfect. I could type it a couple thousand more times and it still wouldn’t be enough.

The debut issue of Fish Can’t Read exploded into the world of fly fishing media, and in my humble opinion it hit the ground on a serious sprint. Breathtaking photography always makes a magazine worth reading, but Fish Can’t Read offers much more. More than the dreamy trip logs from Belize or advertisements for thousand dollar fly rods, Fish Can’t Read contains one important element that all of fly fishing magazines seem to leave out, realism.

The Debute Issue

The Debute Issue

Don’t get me wrong, I’m not saying all other mags are fake, this one just keeps it real at the “exceptional” level.

The stories captivate and instantly stir up feelings from personal experiences on the water, giving off a strong sense that, in one way shape or form, we’ve all been there. A “keep it simple” attitude means that instead of dedicating half the magazine to ads, authors and editors can focus on quality pieces that jump off the page.

A perfect cast (no pun intended), a perfect layout, and a perfect premier issue. Are there room for improvements? That’s a given, although honestly I wouldn’t know where to begin. What I do know is that the people who put Fish Can’t Read together have something extremely special going, and I simply can’t wait to see what they have in store for us next.

If you’ve gone Osama Bin Laden on us, living in a cave and such, click HERE to check out the premier issue. And for heaven’s sake, subscribe SUBSCRIBE subscribe.

Tight Lines,


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